D. Alexander homes operate like hotels, with perks like wine and Malin+Goetz skincare products. With help from tech startups, the concept of timeshare vacation homes is shaking off its stodgy old image. Even commitment-phobes might be tempted.

And then there’s D. Alexander, a home hotel collection whose “Destination Isolation” campaign offers travelers “destination homes” in desirable locations for periods of two weeks or more with flexible booking terms.

Flexibility is the future. Expect to see more and more travel companies incorporate new, flexible policies into their offering. If there’s one thing COVID-19 highlighted for brands in the travel space, it’s that people want to be able to shuffle their plans based on their ever-changing lifestyle.

Travel startup D. Alexander is hoping that fed up and overwhelmed travelers are ready to try a different approach to booking a vacation rental. Instead of searching on your own and choosing a house, you’ll work with an advisor at D. Alexander who will match you to a home in the area of your choice, based on what amenities you’re looking for, date of travel, and the number of rooms you need.

As homeownership transitions to asset ownership amid WFA and emerging buying trends, real estate professionals need to rethink how they support this next wave of buyers who want to invest in real estate as an asset instead of a primary residence. One-off home purchases will become a thing of the past — the future of homeownership is about supporting this newfound freedom and the digital, nomadic lifestyle that accompanies it.

How bad is the fear of travel right now? So bad that even people in the travel industry are staying home. D. Alexander, a high-end vacation rental management company, is marketing its luxury homes by highlighting features such as remoteness and isolation.

"Working remotely, homeschooling, and social isolation may be the new norm for most Americans—but who says it has to occur at home? Thanks to a unique pivot from short-term rental platform D. Alexander, now it doesn’t.

With its new “Destination Isolation” campaign, D. Alexander has shifted its short-term rental properties into veritable COVID-19 retreats—idyllic spots where families can self-isolate in style.

US: Hospitality company D. Alexander has decided to eliminate all short-term rentals and reinvent its business to mid-term rentals in order to provide people with “safe, clean escapes to heal, rejuvenate, be productive and continue to keep living mindfully”.

According to Alex Allison, founder and CEO of short-term rental brand D.Alexander, he started hearing from its community in early March about the need for homes to live and work in safely to ride out the current crisis.

“They were seeking guidance and certainty in uncertain times,” Allison says, noting that it received an influx in inquiries after a major travel website it advertises on issued a new cancellation policy, “sending travelers into panic.”

Like many parents trying to juggle child care, conference calls, and full-time work while quarantining at home, Leslie Godwin, 34, has kids who think they’re on vacation. She’s grown accustomed to her daughters, Dia, 7, and Aria, 4, asking every morning if Mom can “stop working so much and just be on vacation, too.”