Phocuswire: “For alternative accommodations, it’s out with the short-term, in with the long term”

May 8

According to Alex Allison, founder and CEO of short-term rental brand D.Alexander, he started hearing from its community in early March about the need for homes to live and work in safely to ride out the current crisis.

“They were seeking guidance and certainty in uncertain times,” Allison says, noting that it received an influx in inquiries after a major travel website it advertises on issued a new cancellation policy, “sending travelers into panic.”

In response, Allison says the team has been “iterating and innovating ever since,” and on April 10 it launched a new model that eliminates short-term stays and focuses exclusively on mid- to long-term stays.

“We made radical changes to overcome uncertainty, the need for flexibility, optionality and a clean, comfortable home to work and live in for long durations of time.”

Allison says prior to COVID-19, D.Alexander, which owns and operates destination homes in Florida, Tennessee and Arizona, would be entering peak rental season at more than 90% occupancy.

Phocuswire: “For alternative accommodations, it’s out with the short-term, in with the long term”

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